Encaged Ether, Exploring the intersection of business and technology

Caged Ether, Exploring the intersection of business and technology

  • Thesis folks all have some relationship to the brand. They are either customers or vrouwen to VMWare.
  • Most of them have built their own private brand on social media, which the pagina highlights
  • Spil the pagina points out, thesis are not necessarily paid gigs for influencers: that only happens overheen time
  • I found the pagina via a paid social ad with a concentrate on one of the speakers and their photo – a superb example of humanizing a paid social strategy

It is a real privilege to work with the inspirational Guiding Eyes for the Vensterluik. They have an incredible mission to place guide dogs with vensterluik individuals.

The project involves looking at all the gegevens they have moved to the IBM Cloud: genetic gegevens from 30 years of dog breeding and thousands of questionnaires ter Word format from trainers who spend two years raising puppies.

The potential for cognitive applications like IBM Watson to find fresh insights which can help improve their programs is tantalizing. A group at SJSU is working on the gegevens right now. Early indications suggest that genetic gegevens may not be a strong determinant for whether or not a dog performs well. Fuel to fire the nature vs nurture debate?

Wij spent a weekend te upstate Fresh York with the Barbarian squad and Tucker Walsh telling this story from the viewpoint of a dog.

Wij pulled together all the key story elements on this Medium pagina.

We’re at that stage with the Nustory Project where we’re exploring the creation of deeper, richer content.

We’ve seen infographics grow ter popularity te the last duo of years, and with that has come a number of fine instruments to help with the creation of thesis informative assets.

One of thesis contraptions is Piktochart, which came recommended by a colleague. I determined to give this implement a trial and overheen an hour or so wasgoed able to generate this infographic pulling together content marketing stats:

What do you think?

The contraption truly is very effortless to use and comes with some fine features to add photos and your own gegevens.

I recently had the good fortune to run into Chris Heuer, CEO and Founder, Alynd, at the Launch Festival. Chris is a true thought leader when it comes to thinking about the social enterprise and the future of work.

Te this vraaggesprek, he explains the problem his startup Alynd solves and why, given the consumerization of IT, it is increasingly significant to offerande employees the most engaging and integrated contraptions to get the job done.

He also explains key challenges for startups and the importance of the cloud for youthful companies that need to get to market and scale rapidly.

He is a good speaker so I encourage you to listen to Chris:

Are you interested te building your social presence while helping students understand how customer engagement is being transformed?

Wij are looking for startups interested ter being part of an arousing content marketing project wij are kicking off with the University of Southern California and San Jose State University business students.

Kicking off ter February and continuing until April, a team of students will work with each startup to very first build an understanding of the industry and business environment. They will then embark on a series of content experiments using Twitter originally, and progressing to the development of deeper content such spil blogs and infographics. Using insights from the Hootsuite social media management podium and collaborative skill from IBM Connections, the students will provide a final actionable report based on their experiments.

Student team: Four undergrad business communications students

Student deliverables: Initial content marketing project, ongoing network building and content curation (Twitter), one chunk of deeper content (eg. blog, infographic), final data-driven content marketing project

Business requirements: One point of voeling (eg. marketing lead) with ondergrens engagement time of Five hours, access to Twitter account (all content can be reviewed before posting)

Faculty sponsors: Dr Peter Cardon (USC), Larry Gee (SJSU)

Sound interesting? More information on the project: http://www.nustory.com/businesses/

Also feel free to comment below or reach out to mij @cagedether.

Wondering exactly what social analytics can do for you? Check out this example based on the partnership inbetween IBM and Twitter:

A tweet on a single bike doesn’t tell you much… but look at tweets from all cyclists and you can determine what kleuter of bike to build, where it should be sold and who is your target market.

Now, obviously this has an inherent bias towards those who use Twitter (not a massive chunk of the population), but what a tegenstelling to the days of yore where only the largest organizations would have access to market research, which could take years to accomplish.

So, albeit all milestones are arbitrary, something has bot floating around my mind for the last few weeks: it’s bot Ten years since I very first began blogging.

Like any milestone, this raises some thoughts, mainly around the entire notion of what blogging means to mij today.

Whilst writing this, my four-year-old popped up and asked what I’m doing. ‘Writing about my ten years spil a blogger’. I then realized he has no idea of what ‘blogging’ is, even tho’ he’s certainly a digital native (his very first brand affinity wasgoed with Netflix, which, I know, says little for my parenting abilities). This made mij think it’s not necessarily given that blogging will form part of the lexicon of fresh generation digital naturals. Is the blog fated to the same fate spil the fax machine and CD spil a quaint old technology that has had its time?

I don’t think so.

‘Blogging’ spil a term may fall by the wayside but the act of self-publishing is alive and well. Back ter 2004, I didn’t have access to Twitter, Tumblr, Medium, Facebook, Instagram or any other content-based social network. Blogging wasgoed just about it. WordPress and Blogger ruled this world. That’s hardly the case now. Spil each of the fresh pretenders arrived, a recurrent trope along the lines of ‘blogging is dead’ would rise up.

But I’m with Mitch Joel (ter this postbode from last year) ter that even tho’ the fresh generation may infrequently use the term blogging, at its core the way the fresh generation shares content bears striking similarities. The power of publishing is now ter the arms of all of us. Whether wij call it blogging or not is largely a matter of semantics.

But getting back to mij, when I say I’ve bot blogging for Ten years, what exactly does that mean?

The chronological nature of blogs leaves them well-suited for diarists. I’m a lousy diarist. Sure, early ter my career I made a living by publishing diary entries of my life ter Goa. But (with very few exceptions) I’ve only everzwijn kept diaries when I wasgoed compelled to do so. When I knew there wasgoed a toneel for mij and my ego. Even however one of my most popular posts covered one of the most profound moments te my life, I’m undoubtedly no Samuel Pepys, if for no other reason than a lotsbestemming of life passes mij by without mij documenting it.

Has my blog bot my very own digital soapbox. Not exactly: I’m someone that either feels like they don’t have enough intimate skill of a subject or knows it so well that can readily see both sides of an argument. That never makes for the best opinion chunks

I do share fresh and noteworthy tidbits that come my way, especially spil I work te marketing and fair chunk of my career is tied up with launching stuff. Having said that, I’m uncommonly the very first off the presses with fresh news so this is largely mij sharing my (vaguely educated) spin on a story.

It has bot te the past. Around 2007 I wasgoed truly looking at the idea of blogs spil curation points, gathering relevant information on a topic and dishing it up te a single portal. Then along came Twitter and pretty much stole that mantle.

Some blogs are amazingly effective at uniting a tribe, linking a community. Fred Wilson does a sterling job for the startup world. Could I take up this space? Hmm, I tend to float around on topics of rente and where I want to waterput my attention. I’m afraid I can lightly confuse the hell out of you if you elect to go after mij permanently. Spil I have tended to stir through different communities and interests, so has my blog. (A lotsbestemming of my early posts were on SEO, something I uncommonly talk about now).

Does my blog listig all my social sharing?

It should, given I’ve found myself recently professing the benefits of using blogs spil a central repository for YouTube movies, Slideshares, SoundCloud podcasts etc. Also, Sandy Carter, who I work with closely, does a excellent job of this. I’ve bot errant on this overheen the last Ten years but it’s certainly an area I want to concentrate on.

Blogging is fine for support. The fine James Taylor (not the music dude, but this one) talks about how he very first embarked blogging spil a way to send general information to a sales team, saving himself a bunch of emails ter the process. I’ve undoubtedly done this te the past – particularly when coming across a solution that wasn’t readily available via a Google search. Something it still makes sense to proceed spil wij march into plucky fresh worlds like movie production.

So, what is my blog and why should I keep it?

This gets back to my original thesis: a blog is a lubricious chameleon of a verhoging that needn’t be held te its objectives, or what’s collective on it. Sure, sometimes a blog will have a real set objective, but that’s a liberate rule and one you have to determine on for yourself.

I think spil a business contraption, the blog will proceed to grow te importance. Just look at the growth right now ter Content Marketing (spil reported by Google Trends):

Whilst content can take many forms (from landing pages to ebooks to Instagram movies, for example) a blog remains a excellent instrument spil companies become media houses.

Whether wij proceed to call a blog a blog remains to be seen, but I’m glad for the last Ten years I’ve had with Encaged Ether and the doors it has opened up for mij. I doubt I’d be doing what I do today if it wasn’t for this blog. It’s also bot an outlet for mij to express myself ter a way I can’t do on any other social network, with a stronger sense of ownership to boot. I’m fascinated to see where this will lead mij ter the next Ten years

Postcript: Why Encaged Ether?

I have bot asked a lotsbestemming overheen the years to what ‘Encaged Ether’ refers. Just spil my blog has morphed overheen time, so has the meaning of its name.

The origin of Encaged Ether is tied with a word wij uncommonly use now. Back te 2004 wij used to talk of the internet spil the Information Superhighway, and had the notion of information travelling through the ‘ether’ (whether down ethernet cables or overheen wifi connections).

So the original definition referred to the blog spil my little corner of the internet.

However, overheen time other connotations came into play. An idea that runs through both Buddhism and nuclear physics (and has bot popularized by Deepak Chopra) is that all matter is mere illusion. The universe is all about the flow of energy. That’s all wij are: bundles of flowing energy. Encaged ether.

Ter case you needed more evidence that the CMO is becoming an increasingly significant purchaser of IT (driven largely by SaaS applications), check out this fresh suggesting from IBM tailored for Digital Marketing Agencies.

To bring this to light, wij waterput together this Storify of the coonversations surrounding the launch:

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